A Brief Look

  • Irritable bowel syndrome (IBS) affects 10–15% of the world’s population, and while it has no known cure, people are increasingly turning to an elimination diet called low FODMAP to manage their symptoms.
  • Studies show that up to 86% of IBS patients that have tried low FODMAP have seen improvement in their symptoms.
  • In the US, interest in the search term ‘FODMAP’ has risen 127% over the last 5 years.
  • Despite the growing number of people following the diet, low FODMAP options can be scarce in some categories of packaged products, and consumers often struggle to find options that fit their…


A brief look

  • Consumer diets are rapidly evolving, with plant-based foods now playing a much larger role in holiday meals.
  • A UK poll showed that 20% of Brits will serve an entirely vegan Christmas dinner this year.
  • Consumers are increasingly looking for plant-based meat options to replace the traditional turkey and ham spreads that are typically served during holiday meals.
  • The plant-based sector has been growing steadily with plant-based meat sales growing 38% from 2017–2019.
  • This growth is only accelerating — for the week starting March 21, 2020, at the height of the pandemic, plant-based meat sales were 454% higher than during the…

A brief look

  • The Ketogenic diet is a low-carbohydrate, high-fat diet that has grown in popularity recently as a diet that can help with weight loss.
  • In the U.S., popularity in Keto-related searches have grown over 1000% in the last five years.
  • Snacking on the Keto diet can be difficult as many processed snacks are high in carbohydrates, making it a difficult category to navigate for consumers.
  • Most Keto snacks fall within the 0–3 net carb range while some of them fall within the 4–6 net carb range.
  • Many grocers are still not adequately prepared to cater to the rapidly growing keto market…

A brief look

  • From February to July — during the heights of the COVID pandemic — we saw a significant uptick in searches related to boosting immune health.
  • Though not typically associated with immune health, search terms like quinine and tonic water made it into the top half of the list due to a specific viral video.
  • Terms related to immunity and traditional cold remedies — such as vitamin C and elderberries — as well as various spices and herbs, also saw a rise among consumer search terms.

Dive deeper

The first case of coronavirus (COVID-19) was reported in China in late November 2019, and…


A brief look

  • It is estimated that 1 in 7 American adults (15% of the American adult population) have chronic kidney disease (CKD).
  • To put this in perspective, 37 million Americans have CKD while just 21 million Americans have celiac or gluten sensitivity. Yet most grocers have not created a special section or aisle stocked with kidney-friendly foods as they have for gluten-free items.
  • Those with advanced CKD have to watch their diet closely to prevent the condition from worsening.
  • People with CKD must limit their intake of sodium, potassium, and phosphorus.
  • Phosphorus in particular is often the most difficult to control. With…

A brief look

  • Since 2009, $16 billion has been invested in the plant-based protein industry with more than $1 billion invested in plant-based meat substitutes alone between 2017 and 2018.
  • Soy, pea, and chickpea protein are jockeying for dominance in the industry.
  • Chickpea protein remains the least popular plant protein among the three despite its multifaceted functionality and neutral taste profile.
  • Although soy protein is cheaper than pea protein, many manufacturers have turned toward pea protein as anti-GMO sentiment continues to grow among consumers.

Dive deeper

Look at the ingredients label of any of the plant-based meat products on the market and you will probably…

Pinto

The world’s smartest product database. http://pinto.co/

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